EMDEX
Branding / Web Design/ Print
EMDEX is Nigeria’s leading pharmaceutical and therapeutic reference company serving healthcare professionals since 1991.
Since getting onboard in November 2018, my objective has been to create and maintain consistent brand identity across all platforms.
Date: Since November 2018
Role: Creative Director
Agency: Steko Creative Agency
BOOK COVER DESIGNS
The EMDEX publications are used by healthcare professionals who purchase these products for knowledge and reference purposes. Hence, the designs had to be simple, clear, and straightforward. The production relies heavily on sponsorship. As such, a large portion of the book covers is reserved for advert placements leaving a small canvas to work with.
PRINT DESIGN
Some of the print projects I’ve worked on include marketing brochures, company profile and pitch decks (cannot share some due to NDA)
SOCIAL MEDIA DESIGN AND CONTENT
WEBSITE DESIGN AND DEVELOPMENT
EMDEX, being a multifaceted company needed a website that would house all of its expressions. They needed a professional website that was easy to grasp at first glance, user-friendly, responsive and is on-brand.
Health professionals are the target market of the EMDEX brand, mostly between early 30s and late 50s. I wanted to create a website that was very easy to navigate and without clutter. The contact and social media details are right at the top, followed by the big logo, primary menu, and then the body of the page.
