Love Your Health Foods
Branding
Love Your Health Foods (LYHF) exists to provide healthy intakes and food choices to individuals to inspire them to live a healthy and lively lifestyle. They produce healthy premium yogurts, smoothies, parfaits, and meals.
Date: September – December 2020
Role: Brand Identity Designer
Agency: Steko Creative Agency
OVERVIEW
In this project, I helped the client clarify her mission and vision, target market, and positioning. Then we went further to create a brand identity, social media and product packaging designs
Keywords
1. Healthy
2. Energetic
3. Delightful
Taglines
1. Healthy Foods, Healthy Me
2. Success begins with what you eat
MOODBOARD
IDENTITY
For the mark, using the acronym of the brand name seemed perfect. It’s almost pronounced as “life”. With proper marketing and service delivery, it would become a household name. The idea was to create a lively and health-conscious brand. Elevating the logo to a degree of 14 gave it that energy the brand communicates.
STATIONERY
SOCIAL MEDIA
APPLICATION
