Nimiie Homes and Apartments
Branding
Premium Comfort. Guaranteed.
Nimiie Homes and Apartments is a Real Estate Agency that provides shortlets and homes to those who dream of having a home and those who want an escape.
Role: Brand Designer
Agency: Steko Creative Agency
OVERVIEW
Before embarking on this brand identity project, I did a quick study on three world-renowned real estate agencies: Sotheby’s International Realty, Eastdil Secured, and Remax.
BRAINSTORMING
Philosophy
- Comfort
- Privacy
- Luxury
Taglines
- Premium Comfort. Guranteed.
- Come away to comfort.
MOODBOARD
IDENTITY
We explored several creative directions. We tried to express notions of comfort, escape, and privacy in the design of the mark, in a way that deviates from the norm of what a real estate logo should be.
Taking into consideration the brands we studied, we also decided to include mark designs that were more definitive of a real estate brand. Eventually, the client decided to go with the latter. Here we have a mark that is unique, and suggestive at first glance.
Brandon Grotesque was our choice for the typeface. This modern font and its blunt edges gave a feel that was appropriate for the young and middle-aged group the brand was targeting. We chose purple as the primary colour of the brand due to its relationship with concepts such as luxury and comfort.
PATTERN
IMAGERY
The brand imagery communicates a message of comfort and satisfaction.
APPLICATION
